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Search Engine Marketing

The ability to bring new customers to your site is dependent on the visibility of your website - if they cannot find you, they won't visit.

Search Engine Marketing is considered the #1 method of getting new visitors to your website. When "trackers" (scripts that define where a visitor came from and where went) are placed on a website, OVER 85% can be traced back to a search engine. If you are not listed and positioned well in the search engines, you are missing out on your major customers/clients and traffic!

Other interesting facts about search engine positioning include:
  • Over 65% of all Internet Marketing Professionals rank Search Engine Positioning as the #1 method of generating new traffic.
  • Approximately 75% of all search engine users DO NOT look past the first page of a search.
  • Less that 5% of search engine users look past the first 3 pages of a search.
  • Simply submitting to the search engines will not or rarely achieve a good ranking.
  • Less than 5% of all webmasters have the knowledge base to effectively achieve good search engine ranking and positioning.
There are a lot of "fly-by-night" companies out there that will offer to submit your website to the search engines for a small nominal fee and even those that will make all sorts of guarantees, at a very low cost. Well, the truth of the matter is that it cannot be effectively done cheaply and/or easily, and as more and more sites strive to attain a top 10 ranking, the ability to achieve a top ranking will become increasingly difficult.

Priority ranking on the search engines can be a matter of chance, but it can also be by design. Appropriately designed Web pages can consistently rank high on the Internet Search Engines. By a combination of "doorway pages" designed for each Search Engine most Websites can achieve a top listing for most selected keywords! We know how to do it! In fact, Bay State Internet Services began as a Search Engine Marketing Consultant!

If you want to increase traffic to your Website, we can help. We offer several marketing plans geared toward your desired and ultimate marketing goals.

For further information on Search Engine Marketing, use the links on the right column or below:

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